Cookie Notice

Last Updated October 2020


The Consumer Privacy Notice of Breville USA, (hereinafter, “Breville”) explains how we collect, use or otherwise process personal data when you access or use the Breville websites, mobile applications, and other products and services (collectively, the “Services”), or when you otherwise interact with us. Our websites use cookies, pixel tags and other technologies and local storage ( “tags/files” ) to distinguish you from other users of this and other websites in the Breville family of companies  (collectively our “Websites). We provide this Cookie Notice as a supplement to our Privacy Notice to inform you about the types of cookies and other tracking technologies we use, why we use them and your choices in relation to them. 


Tracking Technologies We Use


What are cookies?

Cookies are small data files downloaded to your hard drive or mobile device when you visit a website that help us remember things about you so that we can improve our Services and customize your experience. There are different types of cookies.


Types of cookies

First and Third-Party Cookies.  Cookies may be classified according to who operates the domain from which they are set.  Cookies served by the entity that operates the domain you are visiting (such as are called “first-party cookies.” Cookies served by other non-affiliated companies are called “third-party cookies.” We allow third parties to set cookies when you visit our Services to understand how you interact with our Services and for other reasons, as explained further below.

Session and Persistent Cookies.  Cookies may also be classified by their lifespan. For example, cookies that last only for the duration of your browsing session are called “session cookies.” “Persistent cookies” remain on your computer after you close your browser or after you navigate away from our Services. Persistent cookies are stored on your device’s hard drive until a specified expiration date, which could be tomorrow, ten years from now or permanent to the specific device unless overwritten with newer cookies or manually removed by you.


Other tracking technologies

“Web Beacons” and “Pixel Tags” are electronic images embedded in a webpage or email that can retrieve certain information about your device and browser, such as the device type, operating system, browser type and version, website visited, time of visit, referring website, IP address and other similar information. These technologies also help to deliver cookies, count visits, and understand usage and campaign effectiveness.

Local storage refers to other places on a browser or device where information can be stored.  It includes  both your own device storage and browser cache.

Software Development Kits (also called SDKs) are blocks of code provided by third parties that are installed in our mobile apps. They function like cookies and pixels, allowing those parties to collect (and share with us) information about how users interact with our apps as well as certain information about the device and network they use to access our apps.


Our Use of Cookies We use cookies and similar tracking technologies to collect data, including personal data, for a variety of purposes, including to improve the functionality of our Services. Below you can learn about the categories of cookies that we use and the general purpose of each category:



Category of Cookies

Purpose of Cookies


These cookies are essential for our Services to function properly. Without these cookies, certain functionality of our Services, such as remembering your shopping cart items, cannot be provided. Technical cookies may be either first-party cookies or third-party cookies.


These cookies remember your settings and preferences so that we can provide a more personalized experience. Preference cookies are first-party cookies.


These cookies help identify and prevent security risks. Security cookies are first-party cookies.


These cookies collect information about how you interact with our Services so that we can continue to improve your experience with us. Performance cookies may be either first-party cookies or third-party cookies.


These cookies help us understand what features on our Services users like best so we can understand what’s working and what’s not and so that we can give you more of what you love. Analytics cookies work by counting visits and measuring and analyzing usage of our Services. Analytics cookies may be either first-party cookies or third-party cookies.


These cookies, including behavioral advertising cookies, track and store how you interact with the advertisements that we serve and other content to help do things like make the ads you see on our Services  and on other services more relevant to you and help us and our partners track and report on the efficacy of advertising campaigns. Advertising cookies may be installed on your browser when you visit a website or open an email or message containing an ad or promotion. Advertising cookies are typically third-party cookies.


Third-Party and Social Media Cookies

We may use social media tools, like widgets and plug-ins, which are third party cookies, so you can share information from Breville on other sites such Facebook, Instagram and Twitter. These widgets and plug-ins may collect your IP address, record the pages you visit on our Services and set cookies that will enable it to function properly. The third parties providing the widgets or plug-ins may be able to link that information to other personal information they may hold about you. Your interactions with these widgets and plug-ins are governed by the privacy policy of the company providing them, not by Breville’s Privacy Notice or this Cookie Notice.  We also may use pixel tags of third-party platforms (Such as Facebook, Instagram and Twitter) to help us understand how effective our marketing is on those platforms.


Your Choices—Disabling and Deleting Cookies

The steps outlined below provide different ways you can exercise your preferences related to the cookies served by our Services.  For further information about deleting or blocking cookies, please visit: Managing Cookies.

You should know that if you choose to remove or reject cookies, or limit the use of other similar technologies, this could affect your access to all Websites and in particular to the functionality of our Services. If you use your browser settings to block all cookies, you will block functionality cookies and may not be able to access all or parts of our Websites or Services.


Browser Settings

Most web browsers and devices are set to accept cookies by default. If you prefer, you can usually choose to disable cookies by updating your browser or device settings to remove or reject cookies. For example, you may be able to disable cookies by following the instructions provided by your browser, which are usually located within the “Help,” “Preferences” or “Settings” menus.

If you want to delete any cookies that are already on your computer, please refer to the Help, Support, History or Tools area on your Internet browser for instructions on how to do so.  Current technology does not permit your various devices to synchronize these settings, so you must set them for each browser and device that you use.

Google Analytics

You may download the Google Analytics opt-out browser add-on by visiting Google Analytics Op-Out.


Targeted Advertising

Some companies may allow you to opt out of the use of information about your web browsing activity for purposes of serving ads that are targeted to your interests. You can find out more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes by certain third parties by visiting Your Ad Choices.

You may also manage your settings through the Network Advertising Initiative (“NAI”) opt-out tool at Network Advertising Opt Out.


Do Not Track

“Do Not Track” (“DNT”) is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC) as a mechanism for Internet users to control the tracking across websites by using browser settings. To turn on your DNT signal, please visit; All About "Do Not Track". Not all companies will respond to or honor DNT signals.  Note that Breville does not respond to DNT signals.


Other Resources

You can find more information about cookies in general and similar tags/files at the following links:

-  All About Cookies

-  Your Online Choices (a guide to behavioral advertising and online privacy, produced by the internet advertising industry).


Changes to This Cookie Notice

This Cookie Notice may be revised from time to time.  If we update the Cookie Notice, we will revise the “last updated” date above and post a link to the updated Cookie Notice on our Website, unless otherwise required by applicable law. Whenever we make any material changes to this Cookie Notice, we will provide you with additional notice such as adding a statement to our Website or sending you a notification, as required under applicable law. Please revisit this Cookie Notice regularly to stay informed about our use of cookies.   


Contact Us

If you have any questions or comments regarding this Cookie Notice, you can email us [email protected]  or write to us at the following address:

Breville USA Inc.

Att: Data Protection Officer/ Legal Department

19400 S Western Ave.

Torrance, CA 90501, USA