Upping the Entry Level Home Espresso Grinding Game!

Posted on August 8, 2017 by Joyce in Baratza Company, Blog, Grinders, Innovation, SetteSeries

We’re excited to release our base model of the Sette Series, the Sette 30 AP! It is built with the AP burr, designed for our high end Sette 270/270W grinders, which produces an exceptional espresso grind. It’s an inexpensive grinder at $249 to get started on an espresso journey, suitable for basic and advanced espresso machines. The Sette 30 AP can also be used for grinding for manual brewing methods that require a finer grind (for example, AeroPress and Hario V60).

You may be scratching your heads, thinking that this was going to be a brew focused grinder as previously presented, right? Well we have a story around that that’s kept us very busy. We launched the Sette 30 as a brew grinder at SCAA in April. A couple of months later, we felt it didn’t work as well as we would like it to, as a brew grinder, and we postponed the release. However, we were met with pushback and serious demand for this entry level gem, from domestic and international customers. We like to listen closely to our customer’s needs and one of the benefits of being a small company is that we have the ability to be nimble and not constrained by bureaucracy. So, after all the demand, we’ve changed course on the Sette 30 and are releasing it in this different format – with the AP burr as an Entry Level Espresso Grinder!

Across the board, the feedback has been that the Sette AP burr, which is in the Sette 270 and 270W, is phenomenal for espresso, so it made sense to build the 30 with this burr too. From our tests we feel confident that it is a winner for espresso enthusiasts at the entry level, while also providing amazing quality and value in the price point against other grinders in this range. Check this blog about some of our testing. We plan to begin shipping the Sette 30 AP at the end of August in the US.

We continue to offer the BG burr to those who are interested – this burr grinds in the fine to mid-coarse range which is more suitable for filter/manual brewing (eg Automatic Brewers, Chemex) and espresso. We are working with our burr manufacturer, Etzinger, to design a coarse burr that will be as exceptional for all styles of filter/manual brew grinding as the AP burr is for espresso. We will update you as we have information.

Knowing that the grind is the critical first step on the path to great tasting espresso, we think this Sette 30 will be a game changer for the home espresso enthusiast!