Co-founder, CEO & Culture Champion
SF Bay Area
As CEO, Kyra is responsible for building the Baratza brand and overseeing sales and operations. She has created a distribution network in North America plus developed an extensive network of world-wide importers. Kyra drives the marketing and distribution of the grinders through focus on the niche market of small independent roasters and coffee shops. Specialty Coffee is a relatively small market, but one that fits with Baratza’s goal to be a small business that designs, manufactures, and distributes precision grinders to a specialized consumer. Kyra is passionate about listening, identifying problems and opportunities, and developing creative solutions to support our customers. Kyra is deeply committed to the team of people that make up Baratza, seeking to create an environment where each person’s skills and talents can be maximized and each person’s voice be heard. She recognizes that we are stronger and more successful through collaboration and the collective wisdom and experience of working across functions. Solid, quality products backed by compassionate, quality service–this is the winning combination you can expect from Baratza and Kyra Kennedy.
Co-founder, President & Product Visionary
Kyle’s role at Baratza spans all things product related – design, manufacturing and quality. He is a mechanical genius who loves to improve products and solve problems through innovative design. A standout contribution was his breakthrough approach to weight-based grinding functionality – a first for the coffee grinder industry. His ability to embrace and harness the technologies of partner companies led to the innovative design of the Sette Series. For the Sette 270W he collaborated with Etzinger on their revolutionary grinding technology and with Acaia for their precision weighing technology. Critical to our operations is his management of strategic supply side relationships to ensure quality in all aspects of our manufacturing and output.
SF Bay Area
Joyce’s focus is to grow Baratza’s reputation for providing quality, innovative grinders that help customers make great tasting coffee and are user friendly, reliable, and provide great value. The marketing activities at Baratza are focused on building brand awareness and supporting our domestic resellers and international importers - the community who in turn builds us. Her role is to listen to the coffee community to better understand how they’re using and experiencing Baratza products, support and service. This helps us refine our approach to product design and customer support.
In addition Joyce works to support the coffee community and baristas through sponsorship of many different events and competitions via SCA, World Of Coffee, BGA and individual organizations and cafes. With her strong background in customer care and project management, Joyce uses her experience, know-how and passion for the speciality coffee industry to forge strong connections between Baratza and its customers, now and in the future.
SF Bay Area
Xavi joined us in September 2017 to support our Sales and Marketing team, and the ongoing growth of the Baratza brand. His experience in Specialty Coffee spans customer service, roasting and green coffee management, web management, and communications. With a key focus on social media, Xavi is the eyes and ears for Baratza, ensuring our engagement and timely responsiveness to our resellers and consumers, while sharing information about our grinders to support their ease of use for Baratza consumers. He creates and manages content that connects customers and partners to all sides of our business.
In addition, Xavi handles updates to our website and a myriad of special projects for Marketing and Sales to help us better support our growing customer base.
With his pulse on the news, Xavi keeps the team up to date with current events, ideas and happenings within the Specialty Coffee marketplace.
Operations & Sales
Diane has been with Baratza since 2012 has been instrumental in managing the necessary processes and procedures to maximize our efficiency during our ongoing growth.
She is responsible for receiving, warehousing, order entry and shipping product plus Accounts Receivable – yes she’s who you’ll be talking to if you have a question about your order! In addition, as we have grown, Diane has stepped in to manage our Human Resources. Diane’s steady head and hand, her attention to detail and focus on customer satisfaction has been critical to the growth of Baratza!
Rachel joined our service team early in 2018 initially as a service technician and has since moved into the role of Sales Coordinator, managing our incoming orders from Baratza resellers. As a longstanding member of the Specialty Coffee community, Rachel most recently worked at Olympia Coffee Roasters as a barista. She joined our team with both barista and equipment servicing experience. Her knowledge of our grinders, from the inside out, as well as her coffee knowledge are key assets to successfully supporting our resellers, helping them determine the right grinder products for their needs and then processing all their orders in a timely manner.
In her spare time, Rachel is working on furthering her education at UW Seattle!
Deb joined the Baratza team in early 2019 to help manage operations and growth of the accounting department, covering Billing, Payroll, A/R, and all financial reporting. She has many years’ of experience helping small and medium size businesses manage their day to day accounting operations while helping them streamline and modernize their processes.
Deb’s talents will be well used in driving improvements in accounting processes at Baratza while also organizing and documenting procedures. Her strong background in Benefits Administration and Human Resources will also help us grow and care for our team.
Deb enjoys learning about the many businesses she’s worked in. Now she has an opportunity to learn about one of the more iconic industries that Seattle is famous for. And also learn how to make a really great cup of coffee!
Global Operations Specialist
Carla joined our operations team in August 2017. She manages our incoming orders from resellers and assists with International sales. Since 2009, she has worked in the Specialty coffee industry doing coffee R&D as well as holding positions as a barista, trainer, wholesale salesperson, and retail shop manager. Carla gets how business works, from the ground up, and totally understands the needs of our customers. Her excellent communication and customer service skills combined with all these experiences make Carla an invaluable resource to our customers. She helps them determine which grinders are best for their needs – whether they’re using our grinders in their café, or putting them on their retail shelves. With great attention to detail, she helps ensure our ordering and shipping processes are managed in a timely fashion to meet our customer’s business needs.
Global Projects Manager
SF Bay Area
Karen Kawaguchi is responsible for all things International - processing and scheduling orders, invoicing and processing payments, handling requests for information, and answering questions that our International Customers may have.
Karen brings a wealth of experience to the team from her previous career in software, analysis, and project management. Karen's ability to manage the details of our international operations and her responsiveness to our Importers is key to the ongoing growth and success of Baratza internationally. In addition, she is often pulled in to handle Baratza Special Projects that benefit from her project management and business analyst skills, as well as her wisdom and patience.
Data Analyst/Forecaster PARTNER
Greg’s current area of responsibility includes purchasing and forecasting grinder sales and spare parts used for repair and resale. Other areas of his work include statistical analysis and warranty product returns. He spent several years leading the service team in Bellevue before taking on his current role. Before coming to Baratza in 2013 he was a highly successful Customer Service Manager with award winning, “Creating ONLY Very Satisfied Customers” teams in various industries from Coffee, Fitness, to Computer Connectivity Products.
Design & Development PARTNER
David has been instrumental in developing grinders and accessories for Baratza since 2001. David understands the marketplace and his partnering with Kyle and Kyra in product development has resulted in building a brand that is a market leader in both aesthetics and innovation.
Principal designer at threeFishdesign, David has utilized over 25 years of developing consumer products to guide Baratza grinders to being industry-leading products. His passion for developing great products supports Baratza’s goal of delivering outstanding experiences and quality products to their customers.
Manager of Customer Support & Service
Pierce joined our support team in 2011 where he used his innate mechanical ability, knowledge of Baratza grinders, concise written communication and quirky personality to solve customer’s problems. In addition he has repaired and serviced all our current & legacy grinders. He also shines as our resident Baratza Support video star!
Pierce’s deep product knowledge and team leading skills have led him to the role of Customer Support and Service Manager. He manages our growing support team as well as our Grinder Repair and Grinder Refurbish Programs. Pierce has brought great process to our customer support approach enabling us to maximize the various team member skills to provide faster and improved service. While working, he also completed his business degree at University of Washington.
Support & Coffee Specialist
Alex joined Baratza in 2016 with extensive experience as a barista, trainer, competitor, equipment service technician, and shop manager. Alex is also a seasoned Brewers Cup competitor placing 3rd in the 2016 USCC. In addition he is a qualified USBC Judge. These combined skills and expertise enable him to better support our customer’s use of our grinders via email and phone.
As our coffee specialist, Alex is constantly testing our grinders with different brewing approaches. He provides education and outreach about grinding and its effect on cup quality through our blog and support resources. He’s also our specialty coffee industry liaison, working with the Specialty Coffee Association, Barista Guild of America, and various local organizations. You may run into him at coffee industry events, competitions, and shows, where he’s busy providing training, support, or otherwise helping out!
Kimberly Franklin joined us in early 2018. She approached us as a result of studying for her Barista Level 2 class and realizing how much she enjoyed the class on preventative maintenance and how it fed her fascination for the inner workings of equipment! Prior to this she had worked as a lead barista, plus a roaster, in a couple of small companies in TN. These roles needed her to heavily multi-task for 5 years and gave her a great grounding in bar management and food and beverage programs. Next stop was west to Washington doing sales and wholesale training for Tony’s Coffee. Kimberly is SCA Barista Level 1 certified as well as a certified SCA instructor. This great combination of skills is hugely valuable when Kimberly is supporting our end users and resellers with their grinder questions!
Josh joined our Customer Support team in May 2018. As a German native he is fluent in both English and German, and has become fluent at speaking to our customers and helping them answer all the questions about their grinders as well.
Josh has found a keen interest to help customers troubleshoot their grinders efficiently and personably. He values the hands-on experience of repairing them and transmitting all that knowledge to coffee lovers who encounter a setback. Along with an intense curiosity, Josh has a creative sense for mechanics and film, which makes him the perfect on-site camera man, for our grinder education and troubleshooting videos. Be sure to check out YouTube channel for his upcoming shots.
Service & Shipping
Service Manager & BGM Production Liaison
Quinn has worked with Baratza since 2009, he started out repairing and refurbishing grinders in the US. He has had two stints in Taiwan, the latest in 2016 to launch the manufacturing of the Sette Series. He’s now come full circle to managing our US Grinder Repair and Grinder Refurbish Programs, including Shipping.
While working in Taiwan with BGM, our manufacturing partner since 2006, Quinn implemented processes and procedures to ensure that manufacturing is quality driven at every stage of the process, and that product enhancements are implemented and tested. He worked with our parts suppliers to ensure that every component of our grinders were produced to the specifications we demanded. His role revolved around identifying and communicating problems, solutions, and plans, to ensure a win-win for both Baratza and BGM.
Quinn’s extensive knowledge of every aspect of the build of our grinders, the role each part plays in the overall production of your grind, is a huge asset to the leadership of our Service team and the quality of our programs.
Senior Service Technician
Daniel has been with Baratza since 2017. He is focused on our Repair and Refurbishment programs. He brings all grinders back up to current specs and breathes new life into them for their current or future owners. He has an incredible eye for detail and strives to figure out the source of any problem, then fix and test it. He is a constant source of knowledge for our Support and Service teams when handling technical grinder issues.
Daniel works with the team to figure out manufacturing and field fixes that fit with Baratza’s culture of continuous improvements.
Ory helps us uphold our goal to make sure no Baratza grinder winds up in the landfill by his detailed attention to servicing the grinders that come in to us. He gives it a full inspection to assess the failure point and to check for any damaged, worn, or out-dated parts, to be sure that the grinder he sends back to a customer is in tip-top condition. Ory loves to fix and work on OLD classic Baratza conicals. Being over 20 years in the business of building value grinders, he does see some great gems come through – much loved and used – just in need of a bit of a tune up. In his spare time he makes his own music, though he’s pretty quiet and humble about that talent he has!
Malcolm joined us in June 2018. He quickly absorbed the technical aspects of our grinder Repair and Refurb programs. His amazing interpersonal skills draws him to customer support and assisting with mechanical questions of our grinders. Malcom’s background in theater and retail, helps him provide quick assessment and resolution of problems. He is excited to grow his learning the mechanics of our grinders to better diagnose, improve and make effective repairs. With his experience in various scenarios he sees each component of the grinder as an inspiration - which is in line with the Baratza mission to provide our customers with an excellent cup of coffee every day.
Before heading west and joining our team in September 2018, Tom graduated from the University of Oklahoma with an education in international security and diplomacy. He has worked in retail in the past but Baratza is his first job out of college. A guitar player and budding coffee enthusiast coffee, Tom has been enjoying life since graduation. He is enamored with exploring the depths of specialty coffee, currently by roasting his own beans and edging into the meticulous practice of understanding espresso extractions. Being a person who enjoys puzzles, Tom finds working on grinders relaxing, including those presented as mechanical challenges. He is interested in helping customers solve their grinder problems and taste awesome coffee.
Chris is key to ensuring that we get grinders and parts to our retailers and consumers in a timely manner, so they and their customers can enjoy freshly ground coffee. As the point person for shipping and receiving guru, Chris is the person who picks and packs your Baratza spare parts orders! If your grinder needs a spare part, you can rest assured that it will arrive packaged safely and picked with accuracy. Aside from this facet of aiding customer’s in home repair of their machines, Chris is also responsible for our Bellevue location warehouse logistics, assuring that our inventory of grinders and parts is flush and properly cycled.