February 20, 2013
TED is passionate about people sharing their ideas to enrich the lives of others. This year, TED2013 kicks off on February 25th, with two events, running simultaneously, at Long Beach and Palm Springs, with the theme of “The Young, The Wise, The Undiscovered”. Happily, Specialty Coffee will be an enriching component of the attendee experience and a time of coffee discovery for many!
In 2012, the organization Coffee Common collaborated with TED to provide coffee service for the event. The coffee program was hugely successful. Baristas shared their delicious coffees from around the world, as well as sharing the stories of the growers and roasters.
This year the Specialty Coffee Association of America (SCAA), in partnership with the Barista Guild of America (BGA), are stepping in to lead the coffee program for TED. Roasters across the country have submitted coffees which will be brewed as espressos and on manual brew bars. We are thrilled that once again our weight based grinder, the Vario-W, has been chosen to be the grinding workhorse to support all the manual brew bars! With an event of this size, the need for accuracy, repeatability and reliability on a busy bar is critical. Grinding by weight eliminates the need for the baristas to pre-weigh the coffee, but instead allows the hoppers to be filled with the featured coffees of the hour or day, set the grind size and then grind the dose required, on demand. This allows the baristas to focus their time on the attendees they are serving.
Sharing their coffee knowledge and expertise, as well as putting 19 Vario-W’s through their paces this week, will be an awesome team of brilliant baristas, selected by the TED Coffee Team. They “were vetted for their ability to not only make great coffee but have a high level of knowledge and exemplary customer service skills”.
We wish all the BGA baristas and SCAA organizers a very successful week, and thank them in advance for volunteering their time and for creating this enriching coffee experience for the TED Attendees.