Thursday, April 21st, 2011
We’ve been at it again – we can’t stop! We love to innovate and give our customers improved products and functionality everywhere we can. Not just innovate for the sake of fun or wow factor. Of course we love those aspects, but we’re truly about giving you an improved coffee grinding experience that will result in a consistent and delicious cup of coffee, and support you in giving your customers a ‘wow’ experience that has them becoming repeat customers.
Last year at the SCAA in Anaheim, we were talking with Jared at Noble Coffee, all about the on-going rise in manual brewing. Jared talked about what a great tool our grinders were for this, but the whole pre-weighing of beans –especially in the busy café, was a pain. What could Baratza do? Well we love a challenge, so we focused this year on how to marry the weighing with the grinding of beans. We developed an accessory, the Esatto, that is designed specifically for use with your Maestro Plus, Virtuoso or Preciso. This innovative addition to your grinder will allow you to grind precise dosages of coffee using real-time weight-based control. With its easy assembly and simple operation, you will be automatically dosing ground coffee to within +/- 0.2 gram repeatedly.
In addition, we have designed a new Vario, the Vario-E, that is a fully integrated weight based grinder. Baratza’s groundbreaking Vario-E uses real time weight-based grinding with a built-in electronic scale. Set the weight you want, the Vario-E does the rest, weighing the ground coffee within a tenth of a gram while grinding, and stopping automatically.
How cool is all this?! We are so excited about it as we feel that it’s going to be a real game changer for so many cafes/coffee shops. Many cafes want to showcase a selection of beans at one time, be they a Single Origin or seasonal blend, offering the customer a choice for the bean and the brew method. Using the Baratza solution you could easily set up two to three dedicated grinders, each set to match the particular weight and grind type best suited the particular bean, and all that for the price of one ‘commercial’ grinder. We’ve even come up with a new hopper extender. With one extension, you can hold about 17.5 ounces (500 grams).
We will have the Esatto and Vario-E ready to ship in June.
Come check us out at the SCAA. We’ll be at booth #1825. This year we’re having our own manual brew bar, manned by some great local baristas. Come see the newest weight based grinding solution – we feel you will be charmed, intrigued and desirous!