The Baratza Blog

Baratza @ Coffee Common!

January 18th, 2012 By joyce | Comments: no responses

Wednesday, January 18, 2012

Baratza is delighted to be a sponsor of the latest Coffee Common venture which takes place at ‘A Startup Store’ in Chelsea, NYC, from tomorrow, Thursday January 19th – Sunday January 22, 2011.

Coffee Common was launched in March last year, at TED2011 in Long Beach, with the goal of “bringing together world-class baristas and roasters with shared values, to create unique experiences that introduce people to the nuanced joys of exceptional coffee”.  They have since been part of hugely successful events in Edinburgh and London.  Coffee Common is now back in the US for a unique event to make coffee more accessible to people, by actually showing attendees how to brew coffee, using a variety of the tools and devices that are commonly available.  There will be no espresso at the event as the focus will be filtered black coffee.  We’re thrilled that our Baratza Vario-W, weight based grinder, will be on bar, supporting this experience!

Brian Jones aka “Dear Coffee I Love You” is one of the founders of Coffee Common and on his blog he describes the event as ….” more than a temporary coffee bar. Since coffee sales aren’t the goal, baristas and customers can engage without worrying about a line of people building up behind them. The atmosphere is designed to learn, share and discuss—all while enjoying some exceptional coffee (from Counter Culture, Gimme!, Intelligentsia, Heart and Ritual) prepared by a team of world class baristas.  Read more here :

If you are in NYC – go check it out and see the Vario-W in person!  Make sure to buy a ticket in advance as space is limited.  Enjoy delicious coffee from some of the best US Roasters and learn more about how you can make great coffee at home!

We are excited to be part of this effort to engage more people in understanding,  appreciating  and enjoying all the facets of coffee –

To get more details about the event, ‘A Startup Store’, and Coffee Common go to