Forté-BG on Bar at TED2014
March 14th, 2014 By joyce | Comments: no responses
Only 3 days left before TED2014 kicks off! This year Canada is the location and “World Coffee Events (WCE) has partnered with TED, to design and execute a coffee and tea program for TED2014 in Vancouver and TEDActive in Whistler”. The program is focused on Specialty Coffee, enriching the attendee experience and a offering a time of coffee discovery for many!
Peter Guiliano, Director of SCAA’s Symposium says about TEDCoffee “we are once again planning a paradigm-busting coffee service for the conference. Extraordinary representatives of the Barista Guild will craft coffees at a network of coffee bars, featuring special coffees from Canada and other exciting coffees from around the world. We continue to be committed to collaboration, exploration, and excellence, and to spreading the word of specialty coffee among the unique TED audience.”
This is Baratza’s third year of partnership with the coffee program, through providing grinders for the brew bars. For the last couple of years the Vario-W was on bar and this year we’re thrilled to be able to offer the Forté-BG (Brew Grinder) commercial weight-based grinders to be the workhorses for the event. We’re confident they’ll provide accurate, consistent grinding for the huge volume of delicious coffee that will be brewed!
Sharing their coffee knowledge and expertise, as well as putting 12 Forté-BG’s through their paces this week, will be an awesome team of baristas, from Canada and the US. Not only can they make great coffee but they also have in-depth coffee knowledge and a deep commitment to providing exemplary customer service.
Sarah Dooley, our Education and Quality Manager, worked TED for the last two years and was the team lead for TED Active in San Diego. When we talked about her experience there, she said “attendees craved one-on-one conversations, asking where the coffee was from, who was the farmer/roaster, and barista’s favorite coffee? Having the Baratza Vario-W’s with the ability to grind by weight allowed us to interact over the beverage rather than focusing on building the beverage. In the early TED conferences we had to pre-weigh everything, and we couldn’t keep up, weighing into anything we could get our hands on! The Vario-W made a big difference for us Baristas. The grinders made it super easy to dial in a new coffee, for accurate and consistent grinding, allowing more time to interact about the coffee and further that experience with our guests at the counter. We didn’t have to focus on the equipment. TED is so inspirational for all the baristas. Brewing side by side with peers, or with people that you know through social media, while presenting amazing coffees, confirmed that we were very much a part of the TED experience.”
We wish all the baristas and WCE organizers a very successful week, and thank them in advance for volunteering their time and for creating this enriching coffee experience for the TED Attendees.